Comox Valley Tourism Service
The new Comox Valley Tourism Service, branded "Experience Comox Valley" recognizes that tourism is an integral economic driver in the Comox Valley that requires collaboration and a unified managed approach at a regional level. 4VI (formerly Tourism Vancouver Island) has been contracted to deliver the regional tourism service and is working with community and industry to provide tourism information services throughout the region as well as destination marketing.
Events & Experiences Funding Program
Experience Comox Valley has launched the new Events & Experiences funding program that will support the development of tourism products and offerings in the Comox Valley. The new Events & Experiences Fund, invests in creating or enhancing the supply of experiences, events and festivals that attract visitors to the Comox Valley. This new grant program aims to support the development of shoulder season activities, increase length of overnight stays, and help to ensure that tourism makes meaningful contributions to the well-being of the region. Applications open July 31, 2023 at 9am and will be considered on a first-received, first-reviewed basis until all funding for 2023 is committed.
Comox Valley Tourism Strategic Plan
Since the launch of the tourism strategy planning process, Experience Comox Valley, the CVRD's Tourism Service, has been working with 4EVER Strategies (formerly 4VI) to engage with residents, businesses, community organizations, rights-holders and local government to collaboratively design a tourism strategy with actions that are aligned with community values, environmental sustainability, economic growth, and cultural preservation.
This draft strategic framework provides a clear roadmap for sustainable tourism development, balancing economic growth with environmental preservation and social well-being for the region. It addresses key areas such as destination management, sector growth, visitor experience, and community interest.
To review the final draft strategy, please visit:
- Engage Comox Valley - Tourism Strategy Plan
- Comox Valley Visitor Centre - pick up a printed copy of the draft Tourism Strategy and provide feedback in-person or via phone at 250-400-2882
- Visit us at one of our three open houses with opportunities to join in Comox, Courtenay, and Cumberland. Dates and locations are to be confirmed, please check Engage Comox Valley - Tourism Strategy Plan for details
- Join us for a virtual open house on September 4, 2025, from 6:00 - 7:00 pm PST to provide your feedback. Details to join can be found at Engage Comox Valley - Tourism Strategy Plan
The public input period will be open from August 5 to September 8, 2025.