|For immediate release|
April 13, 2011
New survey shows growing awareness of CVRD services
The results of the most recent resident survey undertaken by the Comox Valley Regional District (CVRD) show that there has been a significant increase in awareness of the services offered, an almost complete awareness of water usage restrictions, very high support for water usage restrictions, and a surprisingly large percentage of residents indicating they intend to vote in the November civic elections.
“This year’s survey asked some general questions about awareness of services delivered – up for the third straight year -- which is gratifying since we try very hard to communicate well and regularly with residents,” said Leigh Carter, CVRD’s general manager of public affairs and information systems. “And, for the first time, we asked some questions around specific areas like participation in our rebate programs, interest in other programs, awareness of water restrictions in the summer, and – given that this is a civic election year – intention to vote.”
This was the second “tracking” survey conducted since the regional district was restructured in February 2008, and therefore builds on the “baseline” of information gathered in 2009.
To ensure transparency and objectivity, the CVRD uses an independent market research firm to undertake the surveys. The survey design consisted of telephone interviews with a random sample of 524 residents who are the decision-makers for their household of the CVRD. The margin of error is at most ±4.4 per cent, 19 times out of 20. The data were collected using a telephone survey between January 6 and January 14, 2011.
The full survey can be seen at www.comoxvalleyrd.ca/survey.
The Comox Valley Regional District is a federation of three electoral areas and three municipalities providing sustainable services for residents and visitors to the area. The members of the regional district work collaboratively on services for the benefit of the diverse urban and rural areas of the Comox Valley.