|
 Water Efficiency Campaign
a Big Deal
The Comox Valley Regional District (CVRD) has launched a new water education campaign urging residents to adopt simple measures that will assist in achieving a 27 percent reduction in consumption for the Comox Valley water system by 2014.
The water efficiency advertising and education campaign is a two-part program. The first is a series of ads branded under the heading “A Big Deal”. These ads use a humour-based approach to show that high levels of anxiety are not warranted around simple actions for using water efficiently.
The education component of the campaign is called “uHave2kn0w” which uses simple graphic elements to visually communicate facts about water consumption, sprinkling restrictions, and so on. The phrase “uHave2kn0w” has H20 highlighted, and signals to the reader that the information contained in the message about water is important to know.
Water Efficiency Tips
Without changing your comfort or lifestyle, the following water efficiency tips provide opportunities for you to reduce your water use.
1. Go Low Flow
Retrofitting your home for water efficiency is easy. New technology allows huge reductions in water use with the same or better performance than older technology. Install low flow showerheads and faucets and replace older, water-guzzling toilets and appliances with more water efficient versions.
2. Rethink Outdoor Water Use
Water consumption triples during summer months as a result of outdoor water use. Luckily there are many easy ways of using water efficiently without sacrificing the beauty and enjoyment of your yard.
Remember your lawn needs less than one-inch of water per week to be healthy. To support your efforts substitute traditional landscaping with “naturescaping” which places emphasis on plants that grow naturally and require less water. Also, consider collecting and using rainwater as much as possible. Finally, instead of using a hose or pressure washer to clean driveways, siding, fences and other areas around the yard, use a broom, bucket and brush or another water efficient method.
3. If it Doesn’t Need to Flow, Stop it
Unnecessary water use can happen both inside and outside the house. It can really add up to large volumes and is totally avoidable. Ensure that toilets, faucets, irrigation systems and outdoor hoses aren’t leaking and when performing simple tasks such as brushing teeth and doing dishes, make sure to turn the tap off.
General Resources
Outdoor Water Use Resources
Rebates
Water Efficiency Plan
In order to ensure the long term sustainability of our water sources and systems, we must ensure our water resource is used efficiently. To do so, the CVRD in cooperation with the City of Courtenay and Town of Comox are in the process of developing a comprehensive water efficiency program which involves a water efficiency plan, a water conservation bylaw to control sprinkling, and a waterwise education program. The CVRD Water Efficiency Plan has been adopted and is is posted below:
• Water Efficiency Plan
|
.jpg)
.gif)
.gif)