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ICBC CounterAttack Awareness Campaign
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July 31, 2012

COUNTERATTACK CAMPAIGN

This summer, the Province, police and ICBC are reminding everyone to enjoy their summer – have a great time but make sure you plan ahead for a safe ride home.
 
ICBC and its road safety partners invest in combined enforcement and public awareness during the CounterAttack campaign to help change driver behaviours and make our roads safer for everyone.  On average, 124 lives are lost each year on B.C. roads in crashes involving impaired driving.
 
Police will be out in full force looking for impaired drivers at roadchecks across the province this summer. More info at www.icbc.com: ICBC CounterAttack Impaired Driving Campaign:  http://bit.ly/twO6VR

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